Working with Polypipe
Making communications flow
Global players like Polypipe demand the most polished, coherent and targeted communications to help them retain their brand’s pre-eminence and reflect their authority in the marketplace.
We’re proud of our long established partnership with Polypipe, one of Europe’s foremost manufacturing businesses, and we’re delighted to be involved in promoting the Polypipe group of companies all over the world.
Setting industry standards
Polypipe is one of Europe’s largest and most innovative suppliers of plastic piping systems and designs, develops and manufactures over 20,000 product lines for residential, commercial and infrastructure sectors. The company consistently defines and drives quality with leading designs in every key market.
Our partnership with Polypipe
Polypipe is a standard setter in the industry providing innovative ideas and uniquely tailored solutions to meet specific needs. We endeavour to give the Polypipe Group a marketing service that delivers the same qualities.
Over the years we’ve gained a deep understanding of the Polypipe business. This knowledge, coupled with Polypipe’s progressive attitude to marketing, has enabled us to come up with some highly effective marketing solutions.
We now work for many divisions in the group. Our focus is on expressing the individuality and advanced specialisms of each company whilst also clearly and uniformly reflecting the Polypipe Group’s branding and values.
Project: Group website
Bringing everything together
With a broad range of companies under the Polypipe Group umbrella, the Polypipe team wanted to unify the company’s offerings, signpost divisions and create consistent branding across the group.
They asked us to develop a new, content managed website for the Polypipe Group with an overall group portal acting as an introduction to the Polypipe family of companies.
Enhancing the visitor journey
Ease of use for visitors is always a priority when we create a website. We work hard to make the visitor journey straightforward and fruitful.
For Polypipe, we incorporated logical, easy-to-use navigational routes to each divisional website. We followed the group’s brand guidelines for consistency across all the sites whilst giving each company website the capability to function as a stand-alone site where required.
To give visitors easy access to detailed information, we developed an online resource for each division enabling them to store literature including brochures, technical guides, installation guides, standards and certifications and put all relevant documents at users’ fingertips.
With every document readily available in digital form, print costs for Polypipe were dramatically cut at a stroke.
Cost-saving was just one result. The new website quickly yielded a huge increase in site visits and downloads:
Over 500,000 more visits each year across the Polypipe Group
Over 47,000 more downloads from the sites each year