Client: Polypipe Gulf
Project: CGI sequence
Action movie brings products to life
So often, product ranges are displayed in simple product shots. But how can a potential buyer really understand a product without viewing it in use? Polypipe Gulf wanted to overcome this obstacle by allowing visitors to see products and systems in ‘real-world’ applications.
To bring products to life, we developed CGI sequences for a commercial and domestic landscape. We created flexible sequences that can be used across multiple platforms including exhibitions, website embedding, video application and CGI stills for use on printed literature and promotional material. The website embedding option allows for direct links to relevant products and systems on the site from within the sequences.