Clear call-to-actions encouraged users to contact Polypipe directly before using the UFH tool. Users also saw a revised progress bar charting their momentum, while clever additions such as a Postcode Finder made forms less daunting and easier to complete. Users were further aided by new on-hover tips providing more information on each option throughout the form.

With an emphasis on building more sales conversations between Polypipe and its merchants, our updates encouraged UFH tool users to contact Polypipe’s team as early as possible. A floating ‘Need help?’ icon and a new live chat functionality provided additional support and a prominent ‘Get in touch’ section urged users to seek personal support for larger projects and estimates.

Our enhancements to the UFH tool helped Polypipe to generate more warm leads, each of whom provided valuable information about their potential project. Real-time reporting enabled Polypipe’s sales team to narrow down estimate results through a range of different filters. As a result, more follow-ups were completed and more orders closed.