Polypipe
In recent months we have been helping Polypipe develop their new website. Employing 2,500 people and manufacturing over 350 million metres of pipe every year, Polypipe is one of Europe's largest and fastest growing manufacturers of piping and sanitary systems for the residential, commercial and infrastructure sectors.

The new website is used by an eclectic mix of busy people looking for system solutions from a range of 20,000 products, so it's vitally important to make the information clearly visible and easily available.

Click on www.polypipe.com and check out the home page, in particular the building schematics. Open them up and hover over the product links and you'll see some of the many clever solutions on this site.

Brand Matters
Your brand is one of the company's most valuable assets. Building and protecting the brand by following a set of standards is everyone's job.

But what is this thing called "brand?" When people hear the word, they often think first about the company name, logo, product names, packaging and advertising slogans. All those things are important, of course. But when we talk about brand in today's world, we're really talking about the total experience - all the factors that come together to form your image and reputation... Read more

Tony Barry
Tony has joined us as Business Development Director, reinforcing our already strong strategic expertise and marketing experience across the retail, manufacturing and home interiors sectors.

With experience in a variety of B2B and B2C markets, including as a PLC main board director, and an impeccable track record in building brands and developing businesses. Tony was previously CEO of Neville Johnson Offices, where he built a consumer brand from scratch. Tony has also served as a North West regional councillor at the CBI. I am thrilled to have Tony on board and we're already reaping the rewards of his vast experience.

Helen Terry
Helen has almost 20 years' experience in a wide variety of communication roles, including as an editor and copywriter for a number of FTSE100 companies and magazines.

She spent four years as Head of Internal Communications for Alliance & Leicester, where she initiated and implemented internal communications strategy, heading a team that provided consultancy to the Group and supported the management of change.

Working with Helen is both stimulating and rewarding because she's a creative thinker who sees beyond the obvious and revels in the strategic thought process and I am delighted that she's joined the team.

Winners
I read the following in The Daily Telegraph the day before the final of the Rugby World Cup:

'There are four pillars on which winners thrive:
- The ability to perform and thrive under pressure
- An unshakeable belief in themselves and the team around them
- Maintaining their focus despite distractions
- Active motivation'

Dr Tara Jones - Sports Psychologist with Lane 4

You've received this newsletter either as a client or supplier of Monitor, or because we've met or talked in the past. You're welcome to call me and find out how a newsletter like this could work for you.

If you'd like to see what we could do for you please contact me or visit our website

With best wishes

Moray Newberry
Managing Director