Ice cream delights!

Our brief was simple: ‘bring the presentation to life, make it informative, interesting and engaging.’

We worked on the theme of ‘impulsive moments’, using multimedia to convey this concept to the audience. The presentation was so successful that Frederick’s was asked to re-play parts of it on a number of occasions throughout the conference.

Frederick’s didn’t just want to capture the audience’s attention in the conference hall. They wanted literature that would reinforce their key messages with both existing and prospective customers. With turnover increasing two and a half times since 2000, Frederick’s is a business on the move. It was important that customers understood their positioning as key players in the marketplace, their products and services, and the company values. Monitor wrote, designed and produced a corporate brochure along with a folder and individual leaflets to communicate the 2007 range, the response to which has been very positive.

In addition, the website was developed to bring it in line with the style established in the brochure and to create consistency across marketing communications. The new website has additional features such as a ‘New for 2007’ page, a clear news section and intuitive navigation, along with the ability to download high-resolution images direct from the website and to view a digital copy of the company brochure with turning pages.

www.fredericksdairies.com