Building brands builds business

Having a well-defined brand is vital to effective sales and marketing because it makes it easier for you to enter new markets, sell more products and services, and obtain premium prices. Your brand can also be a powerful tool to help you find and keep the best employees. More than ever before investors reward companies with strong, well-known and respected brands, in fact, in many cases brands account for more than 70% of shareholder value. (Interbrand "The Best Global Brands")

Your brand is one of your company's most valuable assets. Building and protecting a client's brand is our job too and is just as important whether you're a small business – Nicki Haves - or a large one – Frederick's Dairies.

When local physiotherapist Nicki Haves wanted to raise her profile she came to Monitor. Our challenge was to re-brand the clinic with a design which could be carried through from a logo to stationery to a first website. We produced material that encapsulated the clean, fresh reassuring and calming atmosphere that was required, along with an open and honest tone that conveyed the friendly yet professional nature of Nicki's clinic.

With Frederick's Dairies we worked with an existing corporate image to produce creative work and design that reflected the business's passion, quality, innovation and scale. We created consistency across their marketing materials, raised awareness of their positioning and offering, and encouraged customers to purchase more lines.