Do you have a good customer database but don't know how to use it effectively?
Monday August 16, 2010
“Email and e-newsletter marketing are considered the second most effective tool for generating conversions, just behind SEO.”
From the Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009
Digital marketing is becoming increasingly more cost effective against traditional forms of marketing such as direct mail. Short, effective, tailored e-shots not only help you keep in touch with your customers, but allow you to keep track with who you’re talking to.
Over half of internet users check or send email
A good open rate means more people are reading your message, but getting your message read can seem like the tricky part. An opted-in database will deliver the best results as recipients will be anticipating your next message. For those of you who would need to buy in a database, then some creative thought will be necessary to entice those opens and hopefully convert the recipient into an opt-in.
Make the message a good one
Whether you want to inform recipients of upcoming events or promotions, new products or introducing your company, email marketing is a great way of delivering the message. Why not take a look at our 10 Essential Steps guide.
We can help you
We can design, build and send e-shots and e-newsletters, track the results and give you a breakdown of what the results mean and what to do next.
Sound good? Why not get in touch.
Email us or call us on 0161 743 0980.
